FAQ
Trouvez des réponses aux questions les plus fréquemment posées.
Vous pouvez également parcourir toutes les sections de la FAQ relatives au sujet que vous recherchez. Il vous suffit de cliquer sur la catégorie.
General Digital Marketing (1)
A full-service digital marketing agency typically offers:
- Website design and development
- Search Engine Optimization (SEO)
- AI SEO and Generative Engine Optimization (GEO)
- Local SEO
- Google Business Profile optimization
- Content marketing
- Blog writing
- Social media management
- Google Ads (PPC)
- Meta Ads
- Email marketing
- Marketing automation
- Analytics and reporting
- Branding
- Graphic design
- Conversion Rate Optimization (CRO)
The right combination depends on your business goals, target audience, and budget.
PPC, Google Ads & Paid Advertising (2)
PPC platforms use an auction system to determine which ads appear when users perform searches or browse online.
When someone searches for a relevant keyword, advertisers compete for placement based on factors such as:
- Bid amount
- Ad quality
- Landing page experience
- Expected click-through rate
- Relevance to the search
The goal isn’t simply to bid the most money—it’s to provide the most relevant experience for the user.
There is no universal budget.
Your ideal advertising budget depends on:
- Business goals
- Industry competition
- Geographic market
- Customer lifetime value
- Target cost per acquisition
Many businesses begin with a modest monthly budget, analyze results, and increase spending as campaigns demonstrate positive returns.