FAQ
Trouvez des réponses aux questions les plus fréquemment posées.
Vous pouvez également parcourir toutes les sections de la FAQ relatives au sujet que vous recherchez. Il vous suffit de cliquer sur la catégorie.
PPC, Google Ads & Paid Advertising (5)
We create, manage, and optimize paid advertising campaigns designed to generate qualified leads and measurable business growth.
Our PPC services include:
- Google Ads management
- Microsoft Advertising campaigns
- Meta Ads management
- Keyword research
- Audience targeting
- Landing page optimization
- Conversion tracking
- A/B testing
- Budget optimization
- Performance reporting
Our approach focuses on maximizing return on investment by continually refining campaigns, improving conversion rates, and ensuring every advertising dollar works as efficiently as possible.
The success of paid advertising should be measured using business-focused metrics, including:
- Return on ad spend (ROAS)
- Return on investment (ROI)
- Cost per lead
- Cost per acquisition
- Conversion rate
- Revenue generated
- Customer lifetime value
These metrics provide a clearer picture of profitability than clicks or impressions alone.
There is no universal budget.
Your ideal advertising budget depends on:
- Business goals
- Industry competition
- Geographic market
- Customer lifetime value
- Target cost per acquisition
Many businesses begin with a modest monthly budget, analyze results, and increase spending as campaigns demonstrate positive returns.
Google Ads is Google’s online advertising platform that allows businesses to display ads across Google Search, Google Maps, YouTube, Gmail, and millions of websites within the Google Display Network.
Businesses can use Google Ads to:
- Generate leads
- Increase website traffic
- Promote products
- Drive phone calls
- Boost local visibility
- Increase online sales
Because ads target users actively searching for solutions, Google Ads often delivers highly qualified traffic.
Google Ads offers several campaign types, including:
- Search campaigns
- Display campaigns
- Shopping campaigns
- Video campaigns
- Performance Max campaigns
- Demand Gen campaigns
- App campaigns
- Local campaigns (where available through applicable campaign objectives)
Each campaign type serves different marketing goals, from lead generation to e-commerce sales and brand awareness.