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FAQ - Frequently Asked Questions

Find answers to the most common questions asked.

Alternatively you can also go through all the FAQ sections related to the subject you are looking for. Just click on the category.

Website Design, User Experience (UX) & Conversion Rate Optimization (CRO) (2)

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What is user interface (UI) design?

User interface (UI) design focuses on the visual elements visitors interact with on your website.

Examples include:

  • Buttons
  • Menus
  • Forms
  • Colors
  • Typography
  • Icons
  • Images
  • Layouts


While UX focuses on the overall experience, UI focuses on the appearance and usability of individual interface elements.

Tags: UI, User experience, User interface, UX
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What is website navigation?

Website navigation helps visitors find information quickly and easily.

Good navigation is:

  • Simple
  • Logical
  • Consistent
  • Easy to understand
  • Accessible on all devices


Visitors should never have to guess where information is located.

Tags: UI, Website navigation
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