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Website Design, User Experience (UX) & Conversion Rate Optimization (CRO) (2)
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User interface (UI) design focuses on the visual elements visitors interact with on your website.
Examples include:
- Buttons
- Menus
- Forms
- Colors
- Typography
- Icons
- Images
- Layouts
While UX focuses on the overall experience, UI focuses on the appearance and usability of individual interface elements.
Website navigation helps visitors find information quickly and easily.
Good navigation is:
- Simple
- Logical
- Consistent
- Easy to understand
- Accessible on all devices
Visitors should never have to guess where information is located.