FAQs
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PPC, Google Ads & Paid Advertising (2)
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A conversion is any valuable action completed after someone clicks your advertisement.
Examples include:
- Filling out a contact form
- Requesting a quote
- Making a purchase
- Booking an appointment
- Calling your business
- Downloading a guide
- Signing up for a newsletter
Successful PPC campaigns focus on generating profitable conversions rather than simply increasing clicks.
Cost per click (CPC) is the amount an advertiser pays when someone clicks on an advertisement.
Actual CPC varies depending on:
- Industry competition
- Keyword demand
- Quality Score
- Bidding strategy
- Geographic targeting
Improving campaign quality often reduces CPC while maintaining strong visibility.