FAQ - Frequently Asked Questions
Find answers to the most common questions asked.
Alternatively you can also go through all the FAQ sections related to the subject you are looking for. Just click on the category.
Cost per click (CPC) is the amount an advertiser pays when someone clicks on an advertisement.
Actual CPC varies depending on:
- Industry competition
- Keyword demand
- Quality Score
- Bidding strategy
- Geographic targeting
Improving campaign quality often reduces CPC while maintaining strong visibility.