by patrick | Jul 20, 2026
Quality Score is Google’s estimate of the relevance and quality of your ads, keywords, and landing pages. It is influenced by: Expected click-through rate Ad relevance Landing page experience Higher Quality Scores often result in: Lower cost per click Better ad...
by patrick | Jul 19, 2026
Improving local rankings requires maintaining a complete, accurate, and active profile. Best practices include: Verifying your business Keeping contact information current Choosing the correct categories Uploading high-quality photos Responding to reviews Publishing...
by patrick | Jul 19, 2026
A Google Business Profile is a free business listing that appears in Google Search and Google Maps. A complete profile includes: Business name Address Phone number Website Hours of operation Photos Services Customer reviews Business description Optimizing your Google...
by patrick | Jul 19, 2026
Search Engine Optimization (SEO) is the process of improving your website so it ranks higher in search engine results for relevant keywords. The goal is to increase organic (non-paid) traffic from search engines like Google and Bing. SEO involves optimizing your...
