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AI SEO is the practice of optimizing your website and content so it can be discovered, understood, and recommended by AI-powered search engines and assistants such as ChatGPT, Google AI Overviews, Microsoft Copilot, Perplexity, and Gemini.
While traditional SEO focuses on improving rankings in search engine results pages, AI SEO focuses on increasing the likelihood that AI systems will reference, summarize, or recommend your content when answering users’ questions.
As more people rely on AI to find information, AI SEO has become an essential extension of traditional SEO.