FAQ
Trouvez des réponses aux questions les plus fréquemment posées.
Vous pouvez également parcourir toutes les sections de la FAQ relatives au sujet que vous recherchez. Il vous suffit de cliquer sur la catégorie.
PPC, Google Ads & Paid Advertising (1)
Quality Score is Google’s estimate of the relevance and quality of your ads, keywords, and landing pages.
It is influenced by:
- Expected click-through rate
- Ad relevance
- Landing page experience
Higher Quality Scores often result in:
- Lower cost per click
- Better ad positions
- Improved campaign efficiency
Creating relevant ads and useful landing pages helps improve Quality Score.
SEO & Local SEO (3)
Improving local rankings requires maintaining a complete, accurate, and active profile.
Best practices include:
- Verifying your business
- Keeping contact information current
- Choosing the correct categories
- Uploading high-quality photos
- Responding to reviews
- Publishing regular updates
- Listing products and services
- Encouraging customer reviews
Consistency across all online listings also strengthens local visibility.
A Google Business Profile is a free business listing that appears in Google Search and Google Maps.
A complete profile includes:
- Business name
- Address
- Phone number
- Website
- Hours of operation
- Photos
- Services
- Customer reviews
- Business description
Optimizing your Google Business Profile is one of the most important steps in Local SEO.
Search Engine Optimization (SEO) is the process of improving your website so it ranks higher in search engine results for relevant keywords. The goal is to increase organic (non-paid) traffic from search engines like Google and Bing.
SEO involves optimizing your website’s content, technical performance, user experience, and authority. When done correctly, SEO helps potential customers find your business when they’re actively searching for your products or services.
Unlike paid advertising, SEO continues to generate traffic long after the initial optimization is complete.