FAQ - Frequently Asked Questions
Find answers to the most common questions asked.
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Quality Score is Google’s estimate of the relevance and quality of your ads, keywords, and landing pages.
It is influenced by:
- Expected click-through rate
- Ad relevance
- Landing page experience
Higher Quality Scores often result in:
- Lower cost per click
- Better ad positions
- Improved campaign efficiency
Creating relevant ads and useful landing pages helps improve Quality Score.