FAQ - Frequently Asked Questions
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Key Performance Indicators (KPIs) are measurable values used to evaluate whether marketing efforts are achieving business objectives.
Examples include:
- Website traffic
- Qualified leads
- Conversion rate
- Revenue
- Return on investment (ROI)
- Cost per acquisition
- Customer retention
- Email open rate
- Organic search growth
The most useful KPIs align directly with your business goals rather than focusing solely on vanity metrics.