FAQs
Find answers to the most common questions asked.
Alternatively you can also go through all the FAQ sections related to the subject you are looking for. Just click on the category.
The most important metrics depend on your objectives, but many businesses monitor:
- Organic traffic
- Paid traffic
- Lead generation
- Conversion rate
- Phone calls
- Form submissions
- Revenue
- Customer acquisition cost
- Return on ad spend
- Customer lifetime value
Tracking the right metrics helps determine which marketing activities generate the greatest return.