by patrick | Jul 20, 2026
A conversion is any valuable action completed after someone clicks your advertisement. Examples include: Filling out a contact form Requesting a quote Making a purchase Booking an appointment Calling your business Downloading a guide Signing up for a newsletter...
by patrick | Jul 20, 2026
Cost per click (CPC) is the amount an advertiser pays when someone clicks on an advertisement. Actual CPC varies depending on: Industry competition Keyword demand Quality Score Bidding strategy Geographic targeting Improving campaign quality often reduces CPC while...
by patrick | Jul 20, 2026
Quality Score is Google’s estimate of the relevance and quality of your ads, keywords, and landing pages. It is influenced by: Expected click-through rate Ad relevance Landing page experience Higher Quality Scores often result in: Lower cost per click Better ad...
by patrick | Jul 20, 2026
Display advertising uses image-based ads that appear across websites, mobile apps, and online publications. Display campaigns are often used to: Increase brand awareness Reach new audiences Support remarketing campaigns Promote special offers Although display...
