Facebook’s more than one billion users make it a cultural, economic and social phenomenon. The importance of the online social media site for journalism, business, communication and social relations is hard to overstate, with users around the world dedicating countless hours to the site and Facebook becoming an increasingly important medium. to get information not only about friends and family, but also about world events. Whether this is good or bad is debatable, but the impact of the site is indisputable.

Companies should invest in Twitter to develop their marketing strategy and their audience. Twitter can be used to share updates about your business, share industry news, and interact with your customers. In 2019, Twitter has 326 million monthly active users and ranks among the leading social platforms based on active users.