{"id":4404,"date":"2026-07-19T12:32:38","date_gmt":"2026-07-19T16:32:38","guid":{"rendered":"https:\/\/koopsdigital.com\/ufaq\/que-sont-les-mots-cles-de-longue-traine\/"},"modified":"2026-07-24T12:44:19","modified_gmt":"2026-07-24T16:44:19","slug":"que-sont-les-mots-cles-de-longue-traine","status":"publish","type":"ufaq","link":"https:\/\/koopsdigital.com\/fr\/ufaq\/que-sont-les-mots-cles-de-longue-traine\/","title":{"rendered":"Que sont les mots-cl\u00e9s de longue tra\u00eene ?"},"content":{"rendered":"
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\n\t\t\t\tQue sont les mots-cl\u00e9s de longue tra\u00eene ?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
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Les mots-cl\u00e9s de longue tra\u00eene sont des expressions de recherche plus longues et plus sp\u00e9cifiques qui ont g\u00e9n\u00e9ralement un volume de recherche plus faible, mais un potentiel de conversion plus \u00e9lev\u00e9.<\/p>\n\n

Par exemple :<\/p>\n\n

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  • Marketing num\u00e9rique \u2192 mot-cl\u00e9 g\u00e9n\u00e9rique<\/li>\n\n\n\n
  • Agence de marketing num\u00e9rique pour les fabricants \u00e0 Toronto \u2192 mot-cl\u00e9 de longue tra\u00eene<\/li>\n<\/ul>\n\n

    Parce que les mots-cl\u00e9s de longue tra\u00eene correspondent \u00e0 une intention de recherche tr\u00e8s sp\u00e9cifique, ils attirent souvent des visiteurs qui sont plus proches de prendre une d\u00e9cision d’achat.
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    A Que sont les mots-cl\u00e9s de longue tra\u00eene ? Les mots-cl\u00e9s de longue tra\u00eene sont des expressions de recherche plus longues et plus sp\u00e9cifiques qui ont g\u00e9n\u00e9ralement un volume de recherche plus faible, mais un potentiel de conversion plus \u00e9lev\u00e9. Par exemple : Marketing num\u00e9rique \u2192 mot-cl\u00e9 g\u00e9n\u00e9rique Agence de marketing num\u00e9rique pour les fabricants […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","ufaq-category":[],"ufaq-tag":[429],"class_list":["post-4404","ufaq","type-ufaq","status-publish","hentry","ufaq-tag-seo"],"yoast_head":"\nQue sont les mots-cl\u00e9s de longue tra\u00eene ? - Koops Digital | Marketing Communication<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/koopsdigital.com\/fr\/ufaq\/que-sont-les-mots-cles-de-longue-traine\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Que sont les mots-cl\u00e9s de longue tra\u00eene ?\" \/>\n<meta property=\"og:description\" content=\"A Que sont les mots-cl\u00e9s de longue tra\u00eene ? Les mots-cl\u00e9s de longue tra\u00eene sont des expressions de recherche plus longues et plus sp\u00e9cifiques qui ont g\u00e9n\u00e9ralement un volume de recherche plus faible, mais un potentiel de conversion plus \u00e9lev\u00e9. Par exemple : Marketing num\u00e9rique \u2192 mot-cl\u00e9 g\u00e9n\u00e9rique Agence de marketing num\u00e9rique pour les fabricants […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/koopsdigital.com\/fr\/ufaq\/que-sont-les-mots-cles-de-longue-traine\/\" \/>\n<meta property=\"og:site_name\" content=\"Koops Digital | Marketing Communication\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/koopsdigital\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-24T16:44:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/koopsdigital.com\/wp-content\/uploads\/marketing-quebec.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@koopsdigital\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/koopsdigital.com\\\/fr\\\/ufaq\\\/que-sont-les-mots-cles-de-longue-traine\\\/\",\"url\":\"https:\\\/\\\/koopsdigital.com\\\/fr\\\/ufaq\\\/que-sont-les-mots-cles-de-longue-traine\\\/\",\"name\":\"Que sont les mots-cl\u00e9s de longue tra\u00eene ? - Koops Digital | Marketing Communication\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/koopsdigital.com\\\/fr\\\/?lang=en\\\/#website\"},\"datePublished\":\"2026-07-19T16:32:38+00:00\",\"dateModified\":\"2026-07-24T16:44:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/koopsdigital.com\\\/fr\\\/ufaq\\\/que-sont-les-mots-cles-de-longue-traine\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/koopsdigital.com\\\/fr\\\/ufaq\\\/que-sont-les-mots-cles-de-longue-traine\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/koopsdigital.com\\\/fr\\\/ufaq\\\/que-sont-les-mots-cles-de-longue-traine\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/koopsdigital.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"FAQs\",\"item\":\"https:\\\/\\\/koopsdigital.com\\\/fr\\\/ufaq\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Que sont les mots-cl\u00e9s de longue tra\u00eene ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/koopsdigital.com\\\/fr\\\/?lang=en\\\/#website\",\"url\":\"https:\\\/\\\/koopsdigital.com\\\/fr\\\/?lang=en\\\/\",\"name\":\"Koops Digital Marketing\",\"description\":\"Digital Marketing - design Web - gestion r\u00e9seaux sociaux - social media management - web design\",\"publisher\":{\"@id\":\"https:\\\/\\\/koopsdigital.com\\\/fr\\\/?lang=en\\\/#organization\"},\"alternateName\":\"Marketing Quebec Canada\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/koopsdigital.com\\\/fr\\\/?lang=en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\\\/\\\/koopsdigital.com\\\/fr\\\/?lang=en\\\/#organization\",\"name\":\"Koops Digital Marketing\",\"url\":\"https:\\\/\\\/koopsdigital.com\\\/fr\\\/?lang=en\\\/\",\"logo\":{\"@id\":\"https:\\\/\\\/koopsdigital.com\\\/fr\\\/ufaq\\\/que-sont-les-mots-cles-de-longue-traine\\\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/koopsdigital.com\\\/fr\\\/ufaq\\\/que-sont-les-mots-cles-de-longue-traine\\\/#local-main-organization-logo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/koopsdigital\",\"https:\\\/\\\/x.com\\\/koopsdigital\",\"https:\\\/\\\/www.instagram.com\\\/koopsdigital\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/patkoops\\\/\"],\"description\":\"Koops Digital is a full-service digital marketing and communications agency dedicated to helping brands grow, engage, and thrive in a constantly evolving online world. 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