Google Ads budgets should reflect market demand, competitive costs, geographic reach and the value of a conversion. A fixed number without those inputs is only a guess.
Start with a test large enough to collect meaningful data. Estimate the clicks required to produce a conversion, account for close rate and customer value, and protect part of the budget for landing-page and tracking improvements.
What your business should do next:
• Estimate conversion economics
• Research likely click costs
• Focus geography and intent
• Set a learning period
• Monitor lost impression share
• Scale only after quality is proven.
A responsible advertising budget buys both opportunities and information. Use the information to make the next dollar work harder.